The Impacts of Internet and Customer Structure on the Optimal Channel Design of a Firm
碩士 === 臺灣大學 === 商學研究所 === 98 === Internet channel let a firm access to foreign market without geographic limitation. It can also help a firm to reach the consumers who are not willing to purchase goods on the brick-and-motor channel. The existence of consumers who only purchase items online ma...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03458994418183479161 |