The Effects of Narrative Ads
博士 === 國立臺灣大學 === 商學研究所 === 98 === People love to hear stories by nature. Many advertisers affect consumers’ emotions and thoughts through the influence of storytelling. For example, the advertisers use to explain the gains consumers can achieve by using their products. This kind of ads that conveys...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kc26dd |