Consumer Corrections for Negative Mood Biases in Product Judgments：Involvement, Bias Awareness and the Presence of Product Arguments
碩士 === 國立臺灣大學 === 商學研究所 === 98 === The current research investigated how consumers with different levels of involvement, differential bias awareness and the presence of product arguments or not would correct their judgments of the products under a negative mood environment. 3 studies assessed consum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87960213331887331381 |