Corrections for Endorser Biases in Product Judgments: Involvement, Endorser Attractiveness, Endorser Relevance and Ads Skepticism
碩士 === 國立臺灣大學 === 商學研究所 === 98 === The present research investigated how consumers with differential involvement and different personal ads skepticism would correct their judgment of the products by subtracting the endorser effect in settings close to the advertisement environment. The study assesse...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28555551208179270482 |