Effect of the characteristics of eWOM on Consumer’s Buying Behavior: An Online Dining Guide Analysis
碩士 === 臺灣大學 === 國際企業學研究所 === 98 === According to AC Nelson’s report, though advertising media and sources are expanding rapidly, “the word-of-mouth (WOM) of other consumers “is still the most trustworthy information for consumers. Similar to traditional WOM, research points out that the electronic w...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84998342168386847045 |