Development and Design of Customer Relationship Marketing System- An Example of Multinational Underwear Company
碩士 === 臺灣大學 === 國際企業學研究所 === 98 === The concept of customer relationship management is becoming more important today. Companies expect to enhance their competitive strength under the benefits of relationship management. This study is founded on the view of customer relationship management, collectin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47814459289028661172 |