Ringback Tone Advertising: Consumer’s Attitude and Intention to Adopt.
碩士 === 國立臺灣大學 === 國際企業學研究所 === 98 === The rapid growth of the use of mobile phone, not only makes the communication between people much more easily, but also creates a new marketing medium for marketers. Compared to traditional marketing channels like newspaper, TV, and e-mail, the mobile marketing...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08442797471135426700 |