The Effect of Inter-Visit Time to Inter-purchase Time-An Example of Amazon.com.

碩士 === 國立臺灣大學 === 國際企業學研究所 === 98 === This study attempts to analyze the consumer database marketing techniques on the Internet browsing and purchasing behavior, the customer as a separate and individual heterogeneity, and the use of customer data analysis of the past transactions of individual...

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Bibliographic Details
Main Authors: Chien-Hao Tseng, 曾建豪
Other Authors: Li-chung Jen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/50816130048779752384