Using Means-End Approaches to Understand the Experiential Value of Mountaineering and Hiking
碩士 === 臺灣大學 === 園藝學研究所 === 98 === The purpose of this study is to explore cognitive processes of hikers’ and mountaineers’ value through Mean- End chain theory. And understanding the walkers and mountaineers were engaged the immediate benefits of activities, and the attributes they paid attention. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82692384652317907561 |