Using Means-End Approaches to Understand the Experiential Value of Mountaineering and Hiking

• Main Authors: Hsi-Wen Lin, 林喜雯
• Other Authors: Hui-Mei chen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/82692384652317907561

碩士 === 臺灣大學 === 園藝學研究所 === 98 === The purpose of this study is to explore cognitive processes of hikers’ and mountaineers’ value through Mean- End chain theory. And understanding the walkers and mountaineers were engaged the immediate benefits of activities, and the attributes they paid attention. To establishment relations of activity attributes - results - value to promote hiking and mountaineering activities as a basis. In this study, we invited the participants to assess our telephone interview after 1-2 weeks. In the study, also possesses the main peak in Yangmingshan National Park hiking routes as those of the study sites, and climber was Shei-Pa National Park, mountain climbing mouth as a research site. At the study site, we asked participants to fill out the questionnaire about basic information and participation behavior. Both the respondents of walkers and mountaineers were 40. The results walkers and climbers the same property as the "trail features" and "social activities", walkers plus "natural scenery", "fresh air", "physical activity" and "accessibility" and so on, climbing who is the "special scene", "beautiful scenery", "weather", etc.. In the results category, the same category of "sports and fitness", "positive emotions", "coping", "support the relationship", "Challenge training" 5, walkers also includes a "learning experience", climbing who have "access to success", "respect nature" and "risk perception", etc.. Value part of the same category as "Health", "good life", "self", "social support" five, other walkers also include "self-growth", the climber was "precious memories" and "Environmental Ethics." In the finding of the value of the path, walkers and mountaineers both mentioned "trail features" - "sports fitness" - "health" and "social activities" - "support relationship" - "social support", which means that two groups of participants may receive health and social support. To comparing the relationship between the number of times mentioned, it was found hiking paid more attention to "good life" and "Health" and " self-actualization "; mountaineer is the " self-actualization ", "environmental ethics" and "health."