Using fMRI to Explore Decoy Effect and Feeling of Good-deal
碩士 === 國立臺灣大學 === 經濟學研究所 === 98 === Our purpose is to understand the neural mechanism of decoy effect and how the presence of decoy influences feeling of good-deal. While subjects engage in choice tasks, we record their cerebral activity by using functional magnetic resonance imaging (fMRI). Then we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15850263976494961963 |