A Study on the Determinants of Brand Equity of Hospitals

碩士 === 臺灣大學 === 醫療機構管理研究所 === 98 === Under the reform of health insurance system and medical system, the hospital facing the industrial environment is open and competition day by day, leading hospital management has been severely tested, it will gradually build towards the mode of operation for the...

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Bibliographic Details
Main Authors: Kai-Lan Huang, 黃開蘭
Other Authors: 林能白
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/98500579416721696444