A Study on Relevancy in Incongruency Theory of Print Advertising
碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系 === 98 === The essential purpose of advertisement is to catch people’s eyes. Thus, there are many ingenious patterns and titles in print advertising. They convey specific message of advertisements. That can make people feel different and fresh. The similar way to apply a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/59589971125231779204 |