A Study on Unexpectancy of Advertising Picture in Print Advertising

碩士 === 國立臺灣藝術大學 === 視覺傳達設計學系 === 98 === Consumers have felt insensitive with advertising because filled up with advertising in our daily life, and the key point which could communicate with consumer successfully is draw in attention from consumer. From the results of literary reviews, knowing that ”...

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Bibliographic Details
Main Authors: Chen Yi-Cheng, 陳義澄
Other Authors: Chen Yu-Jia
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/50859216809503963848