The Study of Marketing Public Relations Strategy for Prescription Drugs

碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === To protect the public people misleaded from unscrupulous marketing messages, the whole world except the United States and New Zealand, adopt strict control measures to Prescription Drugs directly marketing to the people, but in the great interest of driven, pharm...

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Bibliographic Details
Main Authors: YING-TSEN TUNG, 董映岑
Other Authors: Luarn Pin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/17835711371913498971