Brand Pruning：Brand Strategy of Adecco Taiwan
碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === This paper describes a real business situation of brand pruning happened to Adecco Taiwan. The CEO of Adecco Taiwan is willing to follow the global policy that is to merge three brand names into one. This idea, however, is overturned strongly by two senior direct...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55343930927775542557 |