Word-of-Mouth on the Effect of Durable Goods Purchases Behavior-The example of frequency conversion air-conditioner of Daikin
碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === Along with the economic boom and global warming, air conditioners have already become indispensable products in Taiwan where approximately 86 air-conditioning brands is having a striving competition. Advertisement promotion is the most commonly seen marketing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48088565885039171796 |