A Case Study of Business Strategy on Airline Conglomerates with Cross-strait Direct Flight

碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === The purpose of this study is to analyze the impacts on the business strategies based on strait flights. This study analyzes airline conglomerates’ business strategies by using qualitative case study method. Mainland China plays an important role in Taiwan&apo...

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Bibliographic Details
Main Authors: Chung-ching Cheng, 鄭崇璟
Other Authors: Day-Yang, Liu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/03828485306763606907