The Research on factors of Consumers faced different type of products change their Brand preference and Purchase behaviors
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === A consumer faced different types of products will present different purchase behaviors. The first type of promotion consumers faced common products such chocolate and cosmetic skin lotion, will present counter brand preference. For example, consumers who like to...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06698600862667587237 |