The Effect of Reference Group’s Negative Review and Discount toward Implicit Theory Consumer’s Purchase Intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === This research analyzes people’s purchase intention towards the restaurant by using restaurant advertisement, reference group’s negative review, and discount. Participants in this study are divided into entity and incremental theorists. According to the previous s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59414023319559171554 |