Exploring the Effect of Storytelling Marketing through Blogs — From the Perspective of Heuristic Theory
碩士 === 國立臺灣科技大學 === 資訊管理系 === 98 === The influence of Internet has been pervasive in people’s daily life and received increasing attention for serving as a new marketing medium. Despite that much research has been done on users’ behavioral intention in internet marketing field, relatively little is...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55828177115464402630 |