Sources of brand equity in strategic groups of mobile telecommunication industry
碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 98 === The mobile telecommunication industry competed very fierce in Taiwan. In order to enable enterprises to develop forever. Firms must complement the demand for pressing close to consumers with more comprehensive brand equity views. So this research analy...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/w4r546 |