Examining the effects of consumer personality and product image congruence on consumer’s product preference
碩士 === 國立高雄大學 === 經營管理研究所 === 98 === Recent studies have tended to focus on the aesthetic aspect of product design. However, the existing product design literature lacks for discussions of the congruence of product images and consumer personalities. Therefore, the purpose of this study is to investi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13334943262563685273 |