A Survey of Student’s Consumer Behavior and Brand Loyalty in Purchasing Athletic Shoes: A Case Study on the National Formosa University’s Students
碩士 === 國立虎尾科技大學 === 工業工程與管理研究所 === 98 === Modern enterprise not only has to continuously improve and innovate its products, but also has to pay more attention to the real needs of the consumers in order to maintain long-term market share and stability. A key factor in business success is the re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b29yz8 |