The Study of Relevance among Service Quality, Customer Satisfaction, Switching Barrier and Customer Loyalty-An Example of Automobile Maintenance Business

碩士 === 國立虎尾科技大學 === 工業工程與管理研究所 === 98 === Due to the impact of declining new vehicle sales in the domestic market and of rising oil prices, the overall production value of automotive industry has decreased. Because the car sales market is closely related to the automotive maintenance business, the...

Full description

Bibliographic Details
Main Authors: Jing-Ting Zeng, 曾靖婷
Other Authors: Hsin-Hao Huang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/stu82g