The Study for E-Products Characteristics on Popularity Effect

碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 98 === Although the e-products marketing has been received wide publicity in academics and practitioners domain. Many scholars have proposed a variety of promotional programs. However, most products cannot acquire the favor of customer due to lacking the understa...

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Bibliographic Details
Main Authors: Shing-Yi Lin, 林幸儀
Other Authors: Te-King Chien
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/e8d2um