The Investigation of Internet Shoppers’ Buying Attitude & Buying Intention with Respect to the Involving Degree of Perceived Risks
碩士 === 僑光科技大學 === 管理研究所 === 98 === Internet shopping has attracted consumers in the era of knowledge economy， & gets more momentum. However， due to the accompanied information availability & degree of risk perception， the consumer behavior has been polarized. This study intends to explore th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11938948243999597821 |