The advertisement effectiveness of advertising presentation mode, body image and involvement-A case study of functional tea beverage TV commercials
碩士 === 中國文化大學 === 生活應用科學研究所 === 98 === A survey of the national media contact rate of population in Taiwan by the AC Nielson Company (2008) shows that about 1/5 of the population are “heavy viewers”, TV commercials has naturally become the most important advertising medium. In today's highly co...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/49618109850496725233 |