The Impact of Industrial Products Promotion and After-sale Service on Purchasing Intention for Computer Key Components – Product Differentiation as the Moderator

碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === In twenty-first century, the level of technology becomes higher and higher. There are many new computer key components in the markets which have a higher degree of production differentiation than before. In addition to provide better after-sale service, the man...

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Bibliographic Details
Main Authors: Chung-han Hsieh, 謝宗翰
Other Authors: Tai-ning Yang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/55313404347682520200