The effect of customer relationship management and brand image on customer loyalty - switching cost as moderator variable
碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === The important critical factor for successful customer relationship management depends on how customers perceive enterprises fulfill customer relationship manage-ment. An excellent brand image can create product differentiation and establish con-sumer prefe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65733510904567824925 |