Self-consciousness as a moderator to explore the relationship between extension similarity and brand extension evaluation
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 98 === The purpose of this study is to examine the moderating effect of self-consciousness on the relationship between extension similarity and brand extension evaluation. The study used the experimental method including a pretest and final experiment. The purpose of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/71955032413241907658 |