Self-consciousness as a moderator to explore the relationship between extension similarity and brand extension evaluation
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 98 === The purpose of this study is to examine the moderating effect of self-consciousness on the relationship between extension similarity and brand extension evaluation. The study used the experimental method including a pretest and final experiment. The purpose of...
Main Authors: | Ming-Cheng Wu, 吳銘誠 |
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Other Authors: | Shao-Lung Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/71955032413241907658 |
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