The Moderating Effect of Consumer Innovativeness Per-sonality on the Relationship Between Country-of-Origin and Price Sensitivity
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 98 === The study is attempted to find the Moderating effect of consumer innovativeness personality on the relationship between where the brand from and consumer price sensi-tivity in the cosmetics market. The research hypotheses are established according to lit-eratur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55852094978633662494 |