The study of advertising effects on consumer by endorser and discount type-An example of online game industry.
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 98 === The former scholars usually focus on the research of the celebrities, the experts, the CEO, and the typical consumers, but only few of them would choose to discuss the top-ic of the animated spokes-character. Since online game is now a popular issue and play-er...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50413848857455591668 |