Domestic tourists' souvenir purchase behavior study-The role of travel motivation, souvenir product attributes, and store attributes
碩士 === 中國文化大學 === 觀光事業學系 === 98 === The purpose of this study is to analyze what travel motivations influence the attributes of the souvenir product and the store where the souvenir is purchased, and what souvenir attributes and store attributes will influence tourists’ purchase intention. Data were...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05814247731933295971 |