Service quality, perceived value and satisfaction of incentive travel:A study of Taiwan pharmaceutical companies
碩士 === 中國文化大學 === 觀光事業學系 === 98 === In the recent years, MICE industry represents one of the important segments of the tourism industry. The incentive travel industry contributes US$40 billion to the global economy in a year. As a vehicle to stimulate and motivate people to improve business performa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18565988620978015713 |