The Study to Investigate Priming Effect of Apparel Web Ads Background Influencing Consumer’s Purchase Intention

碩士 === 中國文化大學 === 資訊傳播研究所 === 98 === With the global Internet population has been gradually increasing the use of the Internet has become an indispensable part of life, its associated networks also will be opportunities to flourish. According to studies, online shopping has become the Internet an in...

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Bibliographic Details
Main Authors: Yi-Shou Ou, 歐怡秀
Other Authors: 魏裕昌
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/52216098822661432251