The Exploration of the Application of Brand Strategy to Performing Art Group

碩士 === 中國文化大學 === 音樂學系碩士班中國音樂組 === 98 === ABSTRACT In recent years, Taiwan's performing art groups are affected by the extrinsic environmental impact including the financial turmoil, the competition of multi-choice entertainments, and that people have not had the habit of buying tickets fo...

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Bibliographic Details
Main Authors: Li I Ping, 李宜萍
Other Authors: Lo Yen Hung
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/00464209524290740238