The influences of Impulse Buying on Disconfirmation and Customer Satisfaction - Information Asymmetry as a Moderator
碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === The study is based on the disconfirmation between impulse buying and customer satisfaction and aims to determine if the mediating effects of impulse buying and customer satisfaction occurs and categorize impulse buyers to understand whether the action of buying...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82210941961306338575 |