Chinese tourists in Taiwan's impulse purchase behavior

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 98 === Chinese mainland tourism industry has enormous potential, in 2008 replaced Japan and Germany as the world's two major tourism economy. Since July 2008 mainland Chinese to visit Taiwan for sightseeing since the monthly increase in total attendance, while...

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Bibliographic Details
Main Authors: Darren Lin, 林德仁
Other Authors: Sheng-Hshiung Tsaur
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/50825618023728444691