A Study of Applying Business Intelligence to Customer Retention - An Example on Telecommunication Industry
碩士 === 靜宜大學 === 國際企業學系研究所 === 98 === Due to the characters of telecommunication products, high turnover rate, strong alternative and plenty choice that customer can have, telecom companies must take fully understanding of their customers and provide the satisfied service to keep the customer retenti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52165741032796629879 |