The Impact of Evaluation Methods and Composition of the Trust Network on Social Shopping Website

碩士 === 靜宜大學 === 資訊管理學系研究所 === 98 === When consumers want to buy products, they often collect the opinions of friends for the purpose of improving decision quality. In today''s social shopping websites, there are a large number of product reviews. But the evaluation methods of the...

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Bibliographic Details
Main Authors: Ying-Rui Lee, 李英瑞
Other Authors: Tzyy-Ching Yang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/95238998102168024907