The Study of the Antecedents and Consequence of Desire- An Example of the Boutique Clothing

碩士 === 實踐大學 === 企業管理學系碩士班 === 98 === Desire is the major motivation for consuming Boutique; especially according to a investigation from British Synovate research organization in 2009, which shows that Taiwanese consumers especially like to buy well known brand clothes and among them, there are 37%...

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Bibliographic Details
Main Authors: Tsai, Shu-Shen, 蔡淑慎
Other Authors: Hsieh, Ming-hung
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/90992647081239563443