The Influence of Brand Experience on Brand Loyalty-The Attitude as Mediators
碩士 === 實踐大學 === 企業管理學系碩士班 === 98 === Due to the circumstance of fierce competition, the difficulty of products differentiation and a massive number of choices for consumers in the market, providing perfect products is not good enough to satisfy consumers. Firms should focus on the needs and wants of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24544072067908466697 |