A Consumer-oriented Investigation of Key Success Factors of Storytelling Marketing in Taiwan B & B Industry
碩士 === 實踐大學 === 企業創新與創業管理研究所 === 98 === With the change of the business environment, the essence of the marketing management has gradually turned into demand management, also called consumer management. Today the most important task of the enterprise is to create the consumer value because its great...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41317469564679057865 |