The Innovative Strategy of the Entire Shop Marketing Event: The Value House Model
碩士 === 實踐大學 === 企業創新與創業管理研究所 === 98 === With the highest density of convenience stores in the world, the severe competition of this industry in Taiwan is no surprise. The marketing campaign initiated by 7-ELEVEn’s "Entire-Shop Marketing Event" since Apr 2005 is far from cease. The investme...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33351284776412327351 |