A Study of Character Design Models and Marketing Application

碩士 === 實踐大學 === 產品與建築設計研究所 === 95 === This study discusses the design principles of spokes-characters, which are commonly used in product promotion strategies recently. Well designed spokes-characters will impress the consumers and promote the products efficiently. In 62 real cases of spokes-charact...

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Bibliographic Details
Main Authors: Yi Chia-Chieh, 易家睫
Other Authors: Kuan Cheng-Neng
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/61796255824018574079