The Infuence of Consumer Behaviour on Purchasing Strategy--A Case Study of Imported Apparel brand

碩士 === 東吳大學 === 企業管理學系 === 98 === In recent years, the international economic environment and domestic politic influence, that critically affects all kinds of business industries and resulted in a depressing and recessing situation. In case of clothing retail industry, the flexibility of pricing bec...

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Bibliographic Details
Main Authors: Sheng-fa Yang, 楊盛發
Other Authors: Justin Wang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/84626782320603603655