A Study of Marketing Innovation in Biotechnology Industry-A Case of Taiwan Medical and Biotech Industry

碩士 === 東吳大學 === 企業管理學系 === 98 === There are numerous empirical studies that have examined the association between market orientation and organizational performance. Many studies have found a positive association between market orientation and organizational performance. Recent empirical studies have...

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Bibliographic Details
Main Authors: Hsuan-Jui Liu, 劉軒瑞
Other Authors: Chao-chuan Yu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/39859522603365496511