Brand Value and global bicycle corporation nexus- Evidence from Giant Bicycle
碩士 === 東吳大學 === 企業管理學系 === 98 === Today, as the world becomes more and more integrated, we are facing with the knowledge-based economy era. Tangible assets are no longer possessing large percentage in a company’s value. People started to believe intangible assets have more power in creating business...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95425687163240479540 |